I am busy reading your article …but I cant pass the following points:

1. “Generally the purpose of developing an edge is to trade the edge in order to make money with it. ” – What do you mean by the edge? Please give me an example.
2. “Most people generally wish to avoid the pain associated with losing. Unfortunately this paradigm (avoiding loss) will, by default, be used to evaluate the edge the individual is attempting to design. ” – I really dont understand this paragraph. I have roped in some of my colleagues to help …but no luck